Big Data is the New Natural Resource: New IBM Tool Powers Decision Making
Big Blue finally revealed the fruits of a four-year R&D initiative involving hundreds of IBM engineers, along with resources provided by 200 partners and 100 clients. The initiative aims to realize a motto of being the new enterprises ‘natural resource,’ an observation that is by all means true based on some of the data in this infographic (see below).
In addition to quantifying social media activity and the growth of data in what the company refers to as the digital universe, IBM’s researchers also pulled some other interesting statistics. Companies leveraging big data in their decision making are over two times more likely to “substantially outperform their industry peers,” according to the chart, and see a x1.6 increase in revenue growth. The company also cites doubled profit increase, and an even greater rise in stock appreciation.
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