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Big Data is not just about the customers

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Even if you have great ideas for how to use your Big Data once you have it in place, have you considered where this data will come from?

Where is the ore for your Big Data gold? When most people think about their Big Data strategy, they immediately think about customers–and they should. However, a competitive strategy is not built on customers alone. Even if you have great ideas for how to use your Big Data once you have it in place, have you considered where this data will come from? If not, your Big Data strategy might become a Big Data nightmare. Your Big Data inputs are just as important as your Big Data outputs.

To learn more and to read the entire article at its source, please refer to the following page, Big Data is not just about the customers- TechRepublic Blogs

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