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AWS re:Invent Event Final Recap


The theme was strong. It’s all about Transformation. The capital T is important because it is a strong word being used, and one that carries many connotations. Transformation is about people, process, and technology. I covered some keynote content in the first two posts here (Day 1 Recap) and here (Day 2 Recap), so this is the overall exit post which I wanted to use to cover a couple of things that stood out for me from the event.

Exiting the Echo Chamber

While you are in the AWS re:Invent experience, you are truly immersed in a culture that makes you excited about every aspect of what’s going on. It is infectious in all the greatest ways. You become excited about things that you didn’t even know you could leverage, and I spent as much time starting up the services being talked about as I did learning about them. That is the advantage of being a cloud provider. AWS can talk about something, and nary a salesperson is involved for you to launch right into using their newly minted services.

As you step past the boundaries of the event center, you feel the Las Vegas vibe hit you which also hypes up the crowd. Once you survive the week of learning, keynotes, expo hall browsing, chatting with vendors and colleagues, you head for the airport and it suddenly hits you: not everyone is all-in on AWS.

I say this tongue-in-cheek because we know that AWS is huge, but it isn’t the entire solution for everyone. While you are there, the event seems focused on making you forget that anything other than AWS exists. Once you rediscover the reality of the rest of the world who operate quite happily on physical hardware and virtualized servers on-premises, you are reminded that the echo chamber effect is strong.

Read the entire article here, AWS re:Invent Event Final Recap

via the fine folks at VMTurbo!

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