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Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We work with business and technology leaders to develop customer-obsessed strategies that drive growth. Forrester’s unique insights are grounded in annual surveys of more than 500,000 consumers and business leaders worldwide, rigorous and objective methodologies, and the shared wisdom of our most innovative clients. Through proprietary research, data, custom consulting, exclusive executive peer groups, and events, the Forrester experience is about a singular and powerful purpose: to challenge the thinking of our clients to help them lead change in their organizations.

Forrester: Mobile-First Is Not Enough

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Over the past few years, “mobile first” has become the new marketing imperative. However, few B2C marketers are good at executing this concept. More importantly, focusing solely on mobile-first doesn’t truly put mobile at the heart of the customer experience and business transformation. Apple is celebrating the iPhone’s tenth anniversary this year, just as an […]

Forrester: Hybrid By Design Vs. Hybrid By Accident

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The promise and potential peril of artificial intelligence Take these steps to use AI to best effect while minimizing the downsides.As a veteran of enterprise IT, there’s a difference between “hybrid by design” and “hybrid by accident.” Let’s be frank: you are probably doing hybrid by accident – just about everybody is. Hybrid by accident […]

Forrester: Smartphones are dead. Long live smartphones!

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The convergence of adtech and martech is inevitable. This week, Google announced the acquisition of key HTC assets. This will give them some of the hardware technology expertise, the design skills and the experience in smartphone retail distribution they badly need. Due to Android’s massive fragmentation, Google needs to control the distribution of its services, […]

Forrester: Apple 10th Anniversary Of The iPhone – What’s Next?

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Apple celebrated the 10th anniversary of the iPhone with both updates to its existing product lineup and the opening of the Steve Jobs Theater in Cupertino, CA on its new campus with the much-anticipated doughnut or spaceship building. Apple generates its revenue from selling hardware or products with most of the revenue from iPhones. Convincing […]

Forrester: AI-Fueled Customer Service Delivers Real Results

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AI will change the nature of work. Look at the rise of driverless cars and ridesharing — two services that are fueled by AI. Customer service for these services is going to look much different than it does now. AI today is still in its infancy; AI applications span discrete capabilities, all of which are […]

Forrester: Endpoint Security Solutions Offer A First Line Of Defense Against Cyberthreats

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The number and complexity of cyberthreats are increasing. Traditional antimalware tools may not be adequate to protect your organization. As hackers create new, more-sophisticated malware, endpoint security solutions provide a critical line of defense, protecting PCs, laptops, and servers from malicious threats. Why is this important? Because employee endpoints are the interface between employees and […]

Forrester Podcast: The Potential And Challenges Of Blockchain Technology

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In last week’s episode of Forrester’s What It Means podcast, Principal Analyst Martha Bennett disentangles the hype from the reality of blockchain technology — and provides a passionate perspective on blockchain’s potential as an economic engine. Victor Milligan: Hi, I’m Victor Milligan. Jennifer Isabella: And I’m Jennifer Isabella. Victor Milligan: Your co-hosts for Forrester’s podcast, What It Means, where we explore the major changes in […]

Forrester: AI Will Fundamentally Transform Customer Service

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AI improves the economics and capabilities of everything around us. Amazon and Netflix recommend products based on our history, Yahoo and Facebook tag photos, Waze and Google get us to our destination more effectively, Lyft and Uber precisely communicate arrival times of our drivers. Consumers are starting to expect intelligent experiences – personal, contextual to […]

Forrester: Applying Our Research To Black Hat 2017

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I summarized RSA 2017 in the following way: It’s a bit like the supermarket, you’ll make far healthier choices if you stick to the outer aisles. Well, Las Vegas B-Sides, Black Hat, and DefCon are taking place this week and since these events differ in tone, audience, and participants, I’ve updated my advice: We’ve gone […]

Forrester: Rumors Of VMware’s Demise Are Greatly Exaggerated

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With apologies for paraphrasing Mr. Twain, pundits have sounded VMware’s death knell for years. Whether it be the continuous pressure of public cloud offerings, potentially losing the management tools game, or tech professionals evolving past their current offerings, the company faces some very real, critical threats. Even so, VMware continues to succeed. In its most […]

Forrester: Amazon product content: a new space race?

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The Whole Foods acquisition by Amazon weeks ago was only the latest milepost in the latter’s inexorable march to the top of retail. The company sold $136 billion worth of products in 2016 – more than any other online retailer (and just over a third of what Wal-Mart did). And we find that Amazon is […]

Forrester: DevOps – From Unicorns to Mainstream

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Every day I hear more about the pressure I&O organizations are under to accelerate the delivery of applications and services and the pressure it is placing on the existing resources.  As organizations transition, DevOps, formally the purview of unicorns, is now transitioning to mainstream.  DevOps, which started as a grassroots approach by development organizations who […]

Forrester: We Don’t Need Jedi’s

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Like every other movie buff, geek, or nerd on the planet I am a Star Wars fan.  I think it’s a stellar series (minus the whole Jar Jar Binks thing, anything with that guy in it could be used as an alternative to waterboarding) that has spun a tale for the ages across the better […]

Forrester: What Kind of Threat Intelligence are You Selling Me?

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The threat intelligence market has not been well defined. This is a problem that frequently arises when marketing departments start playing buzzword bingo in a “me too” attempt to latch onto the latest trend. This year it’s happening with machine learning. Unfortunately, the market response to this type of message pollution is to “lose faith” […]

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