Home Forrester Research

Forrester Research

Forrester Research

Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We work with business and technology leaders to develop customer-obsessed strategies that drive growth. Forrester’s unique insights are grounded in annual surveys of more than 500,000 consumers and business leaders worldwide, rigorous and objective methodologies, and the shared wisdom of our most innovative clients. Through proprietary research, data, custom consulting, exclusive executive peer groups, and events, the Forrester experience is about a singular and powerful purpose: to challenge the thinking of our clients to help them lead change in their organizations.

Forrester: AI Hard Fact – Treat It Like A Plug-And-Play Panacea and Fail

Forrester Research 0
Look right, look left, you’ll see a fellow CIO contemplating their AI move. Failing to act is not an option in most organizations. However, as enterprises are kicking off their AI pilots or seeing early results, the honeymoon is over as enterprises that naively celebrated the cure-all promises of artificial intelligence (AI) technologies is over. Enterprises needed better data foundations. They underestimated the level of business expertise […]

Forrester: Blended AI Will Disrupt Your Customer Service And Sales Strategy

Forrester Research 0
The promise of artificial intelligence (AI) has permeated across the enterprise giving hopes of amping up automation, enriching insights, streamlining processes, augmenting workers, and in many ways making our lives as consumers, employees, and customers a whole lot better. Senior management salivates over the exponential gains AI is supposed to deliver to their business. Kumbayah […]

Forrester: The Blockchain Revolution Will Have To Wait A Little Longer

Forrester Research 0
The visionaries will forge ahead, those hoping for immediate industry and process transformation will give up. This is the answer I usually give when asked for a one-sentence summary of how I see 2018 shaping up in the blockchain technology arena. Following blockchain technology feels a little like living in two parallel universes: One is […]

Forrester: Cloud Computing Accelerates Enterprise Transformation Everywhere

Forrester Research 0
It’s already that time of year again: pumpkin spice and predictions for the New Year! Forrester’s Cloud team has been busy gathering, analyzing and prioritizing our predictions for what’s ahead in cloud computing for 2018. As our 2018 cloud predictions published today, here’s a sneak peek into what we see ahead for the most transformative […]

Forrester’s Predictions for 2018: A Year Of Reckoning

Forrester Research 0
When we put together our 2018 predictions, four overarching themes caught my attention: separation, speed, money, and time. Separation. The uncertain fate of many companies seems at odds with the reality that most economies, labor markets, and industries are relatively healthy. But firms born with or driving customer-led, digitally centered strategies are separating themselves from […]

Forrester: Mobile-First Is Not Enough

Forrester Research 0
Over the past few years, “mobile first” has become the new marketing imperative. However, few B2C marketers are good at executing this concept. More importantly, focusing solely on mobile-first doesn’t truly put mobile at the heart of the customer experience and business transformation. Apple is celebrating the iPhone’s tenth anniversary this year, just as an […]

Forrester: Hybrid By Design Vs. Hybrid By Accident

Forrester Research 0
The promise and potential peril of artificial intelligence Take these steps to use AI to best effect while minimizing the downsides.As a veteran of enterprise IT, there’s a difference between “hybrid by design” and “hybrid by accident.” Let’s be frank: you are probably doing hybrid by accident – just about everybody is. Hybrid by accident […]

Forrester: Smartphones are dead. Long live smartphones!

Forrester Research 0
The convergence of adtech and martech is inevitable. This week, Google announced the acquisition of key HTC assets. This will give them some of the hardware technology expertise, the design skills and the experience in smartphone retail distribution they badly need. Due to Android’s massive fragmentation, Google needs to control the distribution of its services, […]

Forrester: Apple 10th Anniversary Of The iPhone – What’s Next?

Forrester Research 0
Apple celebrated the 10th anniversary of the iPhone with both updates to its existing product lineup and the opening of the Steve Jobs Theater in Cupertino, CA on its new campus with the much-anticipated doughnut or spaceship building. Apple generates its revenue from selling hardware or products with most of the revenue from iPhones. Convincing […]

Forrester: AI-Fueled Customer Service Delivers Real Results

Forrester Research 0
AI will change the nature of work. Look at the rise of driverless cars and ridesharing — two services that are fueled by AI. Customer service for these services is going to look much different than it does now. AI today is still in its infancy; AI applications span discrete capabilities, all of which are […]

Forrester: Endpoint Security Solutions Offer A First Line Of Defense Against Cyberthreats

Forrester Research 0
The number and complexity of cyberthreats are increasing. Traditional antimalware tools may not be adequate to protect your organization. As hackers create new, more-sophisticated malware, endpoint security solutions provide a critical line of defense, protecting PCs, laptops, and servers from malicious threats. Why is this important? Because employee endpoints are the interface between employees and […]

Forrester Podcast: The Potential And Challenges Of Blockchain Technology

Forrester Research 0
In last week’s episode of Forrester’s What It Means podcast, Principal Analyst Martha Bennett disentangles the hype from the reality of blockchain technology — and provides a passionate perspective on blockchain’s potential as an economic engine. Victor Milligan: Hi, I’m Victor Milligan. Jennifer Isabella: And I’m Jennifer Isabella. Victor Milligan: Your co-hosts for Forrester’s podcast, What It Means, where we explore the major changes in […]

Forrester: AI Will Fundamentally Transform Customer Service

Forrester Research 0
AI improves the economics and capabilities of everything around us. Amazon and Netflix recommend products based on our history, Yahoo and Facebook tag photos, Waze and Google get us to our destination more effectively, Lyft and Uber precisely communicate arrival times of our drivers. Consumers are starting to expect intelligent experiences – personal, contextual to […]

Forrester: Applying Our Research To Black Hat 2017

Forrester Research 0
I summarized RSA 2017 in the following way: It’s a bit like the supermarket, you’ll make far healthier choices if you stick to the outer aisles. Well, Las Vegas B-Sides, Black Hat, and DefCon are taking place this week and since these events differ in tone, audience, and participants, I’ve updated my advice: We’ve gone […]

Visit Our Sponsors

Close