VMware (NYSE: VMW) and Microsoft (NASDAQ: MSFT) are locked in a virtualization and cloud computing war. Yet Citrix Systems (NASDAQ: CTXS) continues to thrive in the shadow of both companies, working closely with channel partners on mobile, cloud and virtualization initiatives. How? Citrix Channel Chief Mike Fouts offers a mid-year update to partners.First, a little background. Citrix this week announced Q2 2012 financial results that beat Wall Street’s expectations (though some analysts were disappointed with the company’s rest-of-year revenue outlook).
Citrix Partner Progress
Fouts, meanwhile, wrote a blog describing Citrix’s progress with partners over the past six months or so. “Midway through the year, I’m happy to report that partners have exceeded our financial projections, which means partners are driving more product sales than anticipated, and therefore driving more profitability into their businesses,” Fouts asserted.Fouts mentioned several areas of Citrix and partner success so far in 2012:
- Enablement: By the end of this year, Citrix expects to host more than 125 partner enablement and training sessions in every major city across the US, Canada and Latin America.
- Partner Bonuses: Citrix has been offering bonus margin on certain products — for instance, up to 20% of margin on XenDesktop and NetScaler throughout 2012.
- New Customer Bonus: This bonus promotion helps partners target ...
To learn more and to read the entire article at its source, please refer to the following page, Citrix Partners Thrive Amid VMware vs Microsoft Hyper-V War- The VAR Guy