Late May is looking like acquisition season in the enterprise world. Following SAP’s “game changing” purchase of cloud-based business commerce network Ariba on Tuesday, Oracle is going on a more social path with the acquisition of Vitrue on Wednesday.
It especially looks like Oracle is trying to step up its game against one of its biggest competitors: social enterprise-loving Salesforce.com.
With offices scattered across the United States as well as a European hub in London, Vitrue offers its own cloud-based social marketing and engagement platform.
Marketers can use Vitrue’s Software-as-a-Service apps to create, publish, manage, and measure data from their social marketing campaigns and activities. Using these cloud-based apps, they can more easily scan across more devices and social media platforms such as Facebook, Twitter, YouTube and Google+.
To learn more and to read the entire article at its source, please refer to the following page, Oracle getting some social cues with Vitrue acquisition- Between the Lines - ZDNet.com