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90% of Consumers Think Security Should be Built into Connected Devices

90% of Consumers Think Security Should be Built into Connected Devices

New global IoT security survey by Irdeto finds that awareness of cyberattacks targeting smart devices increases with age 

IoT security is top-of-mind for consumers across the globe, according to new research from Irdeto, the world leader in digital platform security. The Irdeto Global Consumer IoT Security Survey found that 90% of consumers polled from six different countries, including Brazil, China, Germany, India, UK and US believe it is important that a connected device has security built into the product. Additionally, 78% of the 7,882 consumers surveyed indicated they are aware that any smart device connected to the Wi-Fi in their home has the potential to be targeted by a hacker, resulting in a cyberattack that could steal the personal data stored on the device.

The survey also found that awareness of cyberthreats targeting connected devices actually increases with age. Of all consumers surveyed online, 72% of millennials (18-24 years old) indicated that they are aware that any smart device connected to the Wi-Fi in their home has the potential to be targeted by a hacker, compared to 82% of consumers 55+. This indicates that older generations may be more savvy about IoT security or more cautious regarding IoT technology than millennials, potentially leaving this younger generation more open to a cyberattack.

When asked if consumers or manufacturers are responsible for implementing security, the results indicate that both parties play an important role. More than half of consumers around the globe (56%) think that it is the responsibility of both the end-user and the manufacturer of the product to prevent hacking of smart devices. Alternatively, only 15% of consumers globally think they are responsible, while 20% feel the manufacturer of the device is responsible for cybersecurity. In China, more consumers than any other country surveyed (31%) stated that it is the responsibility of manufacturers. Brazilians led all countries surveyed (23%) in the belief that it is the responsibility of the end-user to prevent hacking of connected devices.

“While consumers across the globe believe that IoT devices need to have security manufactured into the product in order to prevent against cyberattacks, it’s encouraging that they also recognize the important role they play in IoT security,” said Mark Hearn, Director of IoT Security, Irdeto. “Today’s connected world needs consumers to be vigilant about security threats. On the device manufacturer side, there must be a better “defense-in-depth” approach to cybersecurity that integrates multiple layers of security into a system. This approach, combined with ongoing security updates to protect against the latest threats, is critical to mitigate attacks targeting IoT technologies.”

While many consumers stated that they are aware of cyberthreats targeting connected devices and the importance of building security into these devices, some countries are less concerned about their smart devices actually being hacked. Germans expressed the least concern with nearly half (42%) stating that they are not concerned about smart devices being hacked. On the opposite end of the spectrum, Brazilian smart device owners expressed the most concern with 88% of those surveyed saying they were concerned about their connected devices being hacked.

Regarding the number of smart devices consumers own, 89% of those surveyed have at least one connected device in their home. In addition, 81% of consumers across the globe admitted to having more than one connected device in the home. India led all countries with a staggering 97% of consumers stating that they have at least one smart device in the home, compared to only 80% of US consumers, the lowest of all countries. The survey also found that the typical number of connected devices in homes across the globe is around four per household.

“As the number of connected devices in homes and businesses grows, hackers will increasingly look for easily exploitable vulnerabilities that exist in smart devices,” said Jaco Du Plooy, Vice President of Cloakware, Irdeto. “As a result, it is important to disrupt a hacker’s business model by making it difficult to reverse engineer software and leverage code vulnerabilities, thus making it less cost-effective to execute an attack. By enhancing security strategies to disrupt a hacker’s business model, manufacturers are better able to defend against cyberattacks targeting IoT technologies to protect consumers, their brand reputation and revenue.”

To protect against cyberattacks targeting IoT technologies, Cloakware for IoT Security by Irdeto is a battle-proven solution that protects customers’ IoT applications and connected devices from reverse engineering, tampering and circumvention, keeping hackers and cybercriminals out of their products. Irdeto’s multi-layer, ever-evolving security prevents hackers from accessing their systems and running malicious, damaging code. Irdeto’s technologies create a hardened perimeter of security around a company’s most valuable assets, ensuring that only the software specified runs on their systems and devices.

Click here to download the full report on the survey results:


The survey was commissioned by Irdeto and conducted online from June 22, 2017 – July 10, 2017 by YouGov Plc. Total sample size was 7,882 adults (aged 18+) in six countries, including Brazil, China, Germany, India, UK and US. Figures have been weighted appropriately to be representative of adults in each country (e.g. nationally representative, urban representative, or online representative). The overall ‘global’ figures have been given an even weighting for each country to produce an ‘average’ value.

About Irdeto

Irdeto is the world leader in digital platform security, protecting platforms and applications for media & entertainment, automotive and IoT connected industries. Our solutions and services enable customers to protect their revenue, create new offerings and fight cybercrime. With nearly 50 years of expertise in security, Irdeto’s software security technology and cyber services protect over 5 billion devices and applications for some of the world’s best known brands. Our unique heritage as a subsidiary of multinational media group Naspers (JSE: NPN) means that we are a well-established and reliable partner to help build a more secure future. Please visit Irdeto at www.irdeto.com.

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