3 Ways to Protect your Business from Latency and Downtime
“Our site is experiencing higher traffic than usual, please check back soon.” We’ve all seen it, the dreaded “sorry for the inconvenience” alert while attempting to purchase from your favorite website, book a flight or buy tickets to that concert that’s about to sell out. In some cases, time is of the essence and in our on-demand consumer culture, when we don’t get what we want, when we want it, then it’s on to the next one.
Never are these issues more disastrous for B2C companies than during the holiday season, when consumers rush by the millions to e-commerce sites in hopes of finding the gifts they want at a dramatically reduced price. During this time, specifically between Thanksgiving and New Years, online retailers have the potential to make up to 40% of their yearly revenue. Yes, you read correctly, nearly half of annual profits in about five weeks. Not too shabby. But what happens when your customer’s shopping cart stalls, or worse, your website goes down on the biggest shopping day of the year? When you consider that the average online shopper is 40% more likely to leave a site for a competitor if it takes longer than 2 seconds to load, lags in performance, simply aren’t an option.
Read the entire article here, 3 Ways to Protect your Business from Latency and Downtime
Download FREE Virtual Health Monitor